What is Pay-Per-Click Advertising?
Pay-Per-Click advertising is exactly as it says. Your advert can be shown to a specific target audience but you will only be charged once someone clicks on your advert.
Google, Microsoft and Yahoo! all offer Pay-Per-Click (PPC) advertising services so that you can advertise on their Search Engine Results Page (SERP) and across their network.
Google Adwords is the most commonly used PPC advertising program that we use as nearly 80% of web searches in the UK are done on Google UK.
We have many examples where our clients have redirected their entire advertising budget to just target online advertising and they have all had success.
One of our clients stopped advertising in Yell and on Yell.com in 2006 and has seen an increase in sales and a decrease in advertising costs.
The key elements that make PPC advertising such a success are:
- The web is now the first place most people turn to to find a product or service.
- You advert can be updated and refreshed every day, week or month depending on your requirements.
- You only pay if someone clicks on your advert (so they are interested in your product or service).
- You can control your budget so costs can be managed.
- You can split test different adverts and landing pages to truly optimise your sales process and make every penny work for you.
If you would like to find out more on Per-Per-Click advertising then call +44(0)151 324 1507 today.
