Auto Drive School of Motoring is a Wirral Based Driving School and we have been managing their Google Adwords account since 2007.
Prior to this AutoDrive was spending a large amount of money advertising their business using the Yellow Pages and other printed methods of advertising. Since 2007 AutoDrive have redirected their entire budget over to Google Adwords and subsequently reduced the amount that they spend on advertising.
The great advantage of using Pay-Per-Click advertising such as Google Adwords is that you can scale up and down your advertising budget to meet your requirements for clients. The other great advantage of using PPC is that you can make your adverts seasonal and highly targetted to the market at that time.
Since moving to PPC advertising AutoDrive School of Motoring has expanded it driving school as they are getting more and more pupils with a highly targeted advertising campaign. AutoDrive also took up our SEO package and have steadily increased their exposure in the organic search listings which has increased their coverage on the first page of Google.
