The Client
Control F1 is a UK based software development company that specialises in web, mobile and desktop application development for clients within the UK and across Europe. In the months leading up to the launch of their new website in March 2011, Elite Web Solutions was employed to advise in all things SEO. From helping with the sitemap at the start of development to generating backlinks in the months after the launch, our expertise achieved spectacular results.
1st Phase SEO
Following an intensive period of keyword research we agreed with Control F1 to focus on three keyword phrases as the initial promotion of their site 
started. The table on the left shows the results for the three target keyword phrases at the top after four weeks promotion, with all three showing on the Google’s first page. Whilst Google is the primary focus for the optimisation it can be seen the target keyword phrases are having moderate to good success on Bing and Yahoo.
It is also worth pointing out the other keyword phrases below the target phrases that have not yet been promoted. All are not showing in the top 50 search results for any the search engines. In time, and again in conjunction with Control F1, we’ll start to promote these keyword phrases bringing more traffic to their website.
2nd Phase SEO
The second phase of SEO promotion could also be known as ‘long haul SEO’. Now we have the target keyword phrases on the first page we need to work much harder to climb to the very top.
