Analytics

Google Analytics provide the statistical data to monitor your website ensuring it is performing how you want.  The management saying “If you can monitor it, then you can manage it” is very true when used in the website management context, utilising Google Analytics’ in-depth reports of the usage of your entire website is a key factor in maintaining a successful website.

If you invest money into a link building campaign, you will be able to review your stats and see that you are getting an increased number of visitors for your chosen keyword phrases.  The same can be done for any Pay-Per-Click campaigns (Adwords). Using Google Analytics, you will be able to see what time of the day a given keyword was used within Google that caused your Adword advert to be shown and whether a set goal was completed, e.g. purchase a product from your store or fill out a contact form.

Another key use of Google Analytics is to see when you have got a problem.  Over time you will begin to know how many visitors per day you expect to get onto your site, but if Google or some of the other search engines make a change to their search algorithm and you site is penalised then you will know quickly from reviewing your analytic data and you can begin to take action.

Elite Web Solutions employs a Google Analytics Qualified Individual and are more than happy to discuss any project with you please just get in touch.