Link Building

Whilst it is not as important as is it was in the recent past, Link Building is still an important part of effective search engine optimisation. Over the years we have gained invaluable link building experience having employed numerous techniques to improve the link popularity of our clients’ websites.

What is Link Building?

Link Building is the process of creating links from websites, directories, blogs, newsletters etc. to a target website. Whilst all links are valuable, links from websites with high page rank are preferred. The search engines see a high page ranked website as already proven i.e. good quality, relevant content and a good source of information, and if it’s linking to another website then it too must be similar.

Why do we need Link Building?

Link building helps to build the number of visitors to a website, which in turn leads to increased sales. Apart from the natural flow of visitors from the link hosting websites, the bigger accomplishment is found through listing higher in the search engine results page. This also increases visitors and sales.

Will any kind of link do?

We believe in using ethical link building, closely following the major search engines’ guidelines. As the major search engines will ‘mark down’ a website that appears to have artificially built links, regularly increasing the backlinks over a sustained period is far more successful than buying hundreds or even thousands of links.